I thought it would be very much about internet marketing. I’ve known about Derek for a while and I know that’s a really big part of it, especially Google and Facebook advertising.
We expected that there would be a “deep dive,” so we thought we’d be talking about the day-to-day in our digital marketing, and what sort of issues we could fix.
It ended up being so much more than that.
We’d already developed the website, but we brought in Fullmoon Digital to put in the finishing touches — more traffic and more sales.
They rebuilt our PPC campaigns and modified our SEO strategies; both the technical and on-page optimizations.
Their team also helped us implement all of our advertising strategies and find new profitable markets and addressable customers.
In addition to their work on our Google Ads, they also manage our Facebook and Instagram advertising accounts.
Their team is also helping us expand our use of Google Analytics tracking capabilities. The team continues to support our efforts in everything we do online.
We needed to improve our website by implementing a better e-commerce strategy and improving our Google Ads and Facebook Advertising campaigns. They are doing that and so much more.?
We’ve experienced a steep increase in rankings, traffic, and sales.
Fullmoon Digital dialed in a strategy to restructure our PPC campaigns, build targeted audiences for retargeting, Facebook and Instagram advertising.
We saw our revenue almost grow by 300% year of year just from their consistent campaign optimization and expansion. It fluctuates between 180% – 250% now.
Fullmoon Digital ran multiple campaigns on Google, Facebook and Instagram.
Fullmoon Digital also created a broader ad strategy to target people who engaged with Bankspower.com content to drive conversions down the funnel.
As for revenues, things changed dramatically.
We are experiencing a 8-10x+ return on ad spend.
They’re very helpful and personable, often going out of their way to help with additional tasks that fall outside the scope of the original project.
“It’s not often I come across people who truly understand performance marketing and acquisition – Fullmoon Digital does.”
In order to capitalize on increasing demand for diesel performance auto parts, FMDM’s Facebook experts introduced affinity- and interest-based audiences to test along with lookalikes.
The team identified, segmented and retargeted top engagers and high-intent users that were likely to convert.
On the engagement front, the team utilized ad sets, leveraging video ads to educate and encourage users to engage, leading to healthy lift in community engagement and more website conversions.