Our PPC experts cleaned up The Cat’s Pajama’s campaigns by reallocating budgets toward best performers, updating keyword bidding, improving negative keyword lists, and adjusting ad copy to to increase Google Ad’s quality score. To make sure we were reaching users who were already familiar with the brand, we also created remarketing segments and launched responsive display campaigns, which were highly successful in bringing users back to the website to purchase.
After testing new acquisition audiences on Facebook and Instagram, we ran split tests on messaging and product mix. We then used the better performing combinations to test lookalikes and target interest-based audiences as we scaled their customer reach.?
We also implemented Dynamic Product Ads (DPAs). This allowed us to show specific products that customers who have expressed specific interest in through their online behavior and engagement. To amplify our customer acquisition campaigns, we launched several remarketing tactics to recapture site visitors, past purchasers, and social users who engaged with the brand.